Introduction To Off Page Optimization Techniques
In previous posts we know about SEO and SEO process and we
also talk about how to rank our website on the top of the search engine results.
Today we discuss about off page optimization. What is off page optimization?
Off page optimization is nothing but the technique to improve the search engine
ranking for our keywords. It is also used to build back links on the other
sites. It is long term process. And it should be done regularly. Off page
optimization is done offsite and usually it is not visible on our website. Keep
one thing in your mind that you must do on page optimization before doing off
page optimization. Off page optimization is very important phase in SEO. Now we
discuss here some techniques which are use in off page optimization. There are
lots of techniques which are use in off page optimization but we only provide
general introduction in this post. Each and every topic is very important and
we need to learn all techniques very deeply. Here we cannot describe all
technique with full details.
Directory Submission: As mobile phones have their
directories same like that websites also have online directories. You can
submit your website to different online directories. The reason of listing your
site is that as you submit your site to different directories then you find a
back link of your site on those sites. First reason is that we use this to
increase our website back link. Second reason is that you will find the short
description of your site in those sites. This will tell what about site is? And
which services you are going to provide in your site. SEO is not only use for
rank your site on the top it also helps you to fetch user from all over the
word in your site. We create back links in directory submission and also find
the way that how users are visit to our site.
Social Bookmarking: 2nd step is social
bookmarking. As we all know that everybody use social sites now days. Either he
or she is a small child or he or she is old man. Either he is a student or he
is business man. Everyone use social sites. We promote our business or our
sites in different social sites. This process is known as social bookmarking.
We make pages and groups for our site or our business in social sites and put
our site links in those pages and groups. This is also use for create a back
link. Generally no follow links are created in social sites. We will discussed
about no follow and do follow in our further posts. We increase the do follow
links using directory submission. But keep one thing in mind there is equal
ratio of do follow and no follow links because search engines not take it as
spam. So we create can no follow links through social bookmarking.
Article submission: There are some rules and regulation
in article when we submit our article to different sites. We discuss main rules
here. 1st thing is that your article is not duplicated. Its means
your article is not copy from other recourse's. Your article must be unique and
must be created by yourself. 2nd thing is that your article length
must be between 400 words to 600 words along with spaces.
Block Commenting: Now everyone read blogs. Different types
of blogs are created. Some people crates blog on word press, some creates on
web development, some blogs are creates on SEO and some blogs are created for latest
updates. Means every type of blogs is created now days. You first target is
that find out those blogs whose page ranks is batter then your site rank plus
comment on those blogs and create a back link via those comments. Blog
commenting is a method which you can use for create a back link for your site.
Social Media: Your all knows about face book,
twitter, linked in and others. Now a question is that social bookmarking and
social media are looks like same things. Isn’t? You can create only back links
in social bookmarking but is social media you can promote product, website or
business and do online marketing of those products or promotion of those
products.
Video sharing: Why we share videos in off page
optimization. Video is also big platform to promote your product or business.
This will also help you to increase your site traffic. Make sure that the presentation
of your videos is good enough to attract users.
Photo Sharing: As we use videos sharing to promote
our business or product photo sharing is also used for this purpose. And
alternatively you have created anther back link of your website or your products
sharing using photo. This will help you to promote your business.
Guest posting: Guest posting are creates no follow
links. In guest posting we can publish our comment without registration in any
site for creating a back links.
Review Posting: Final phase is review posting. There
is lot of sites who promotes the business or products through Review posting.
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